This is a rebrand for the makeup and beauty company Sephora. Their original logo, a flame, seemed like a strange choice so I focused on giving it a different look. I focused on using the brands' values to create something new. 
With the Sephora Collection, the company values affordability, diversity and inclusivity for everyone that might enjoy makeup. They believe makeup is for anyone, no matter their age, gender or race. They also have a wide range of products ranging from affordable to luxury so everyone can find something. 
Beauty is forever, it is something to enjoy no matter the circumstances. 
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