The Joy in Movement campaign is the opportunity to inform viewers that there is fun in exercise, even if its as simple as going for a walk, playing a game like pickleball, or even a dance class.
This campaign was created with the athleisure brand Outdoor Voices in mind. I enhanced marketing and stock photos with the movement of the people in a fun way. Through my lines, I express the silly nature of having fun compared to the actual movement of exercise.
I kept the campaign consistent with my joyful lines and bright language choice in order to keep it light and fun. I included a web banner that could appear on their home screen, a bus stand poster that could be placed anywhere, as well as hung up posters. I also created a magazine mockup and a billboard to express the idea that the campaign accentuates, especially if the promotional piece is placed outdoors!
